The year is well on the roll and not stopping for anyone. If you are one of the many who just could not decide on a course or study field, do not worry, you can still prepare yourself this year, and study next year.
Willowlit is all about weddings and events so do not expect us to talk about accounting or LLB and all that, break through.
We are here to talk about all things wedding planners, event coordinators and everything nice, but oh so difficult to get your break to be successful. We will discuss a little success story in South Africa that turned out as one of the biggest event and wedding planners in South Africa and went International.
Swanepoel was born in 1974 in the town of Ladysmith, Natal, South Africa. He attended the University of South Africa and had a keen interest in the hospitality business since he was a youngster. He eventually also attended the Public Relations Institute of South Africa where he earned the honor of being the top student of the academy.
It was only natural for Aleit Swanepoel to start his professional life working as the conference center and general manager for Oude Libertas, after working in the Hotel Industry. As he gained more organizational experience, he moved up the corporate hierarchy with a new job at Distell, which is the largest wine company in South Africa. He was handling corporate gatherings and weddings as the events and national function manager for Distell.
Although his job responsibilities entailed managing the venue of these events, by 2011 he had coordinated almost 250 weddings, free of charge. This not only honed his organizing skills but gave him an insight into the wedding planning industry and the confidence to eventually venture out on his own.
Start in the wedding planning business
When working at Distell, he was afforded a significant amount of flexibility and was allowed to coordinate weddings on his own time as long as this would not compromise his job performance. Given the number of events that he was handling, he set a target of 20 weddings after which he had decided to lay the foundation of his consultancy.
While working 2 jobs, which took up almost 20 hours of his day, at the end of three months, he had 18 weddings in his kitty and since these were paid gigs, he could afford to finance the fledging venture. In the beginning, finances were limited, so the expenses also had to be kept in check. Swanepoel relied on a well designed website and experienced subcontract service providers to keep the business afloat.
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